The visual identity project for Rehlko was driven by the company’s strategic spinoff from Kohler Energy in May 2024. With its newfound independence, the focus shifted to evolving key brand elements to signal transformation and reignite its purpose. The new identity strikes a balance—softer design elements convey warmth, approachability, and the human connection of reliable energy, while edgier touches establish a bold, challenger stance. This rebrand not only differentiates Rehlko from its legacy under Kohler but also positions it as a standout competitor in the energy space, reinforcing its commitment to innovation and leadership.
Services:
Brand Strategy & Identity
Completed at FutureBrand, NY
Team:
Daniel Andersson
Cristina Vasquez
Paula Saito
Julia Smith-Eppsteiner
Emily Hartnett
Jillian Richards
Client:
Rehlko
Daniel Andersson
Cristina Vasquez
Paula Saito
Julia Smith-Eppsteiner
Emily Hartnett
Jillian Richards
Client:
