Primary Children’s Hospital is a renowned and respected institution in Utah, widely recognized for its pediatric expertise. For many years, Intermountain Healthcare has relied on Primary Children’s to communicate their leadership in children’s health. Recently, Intermountain consolidated various business units related to children’s health under the name Intermountain Children’s Health. This new brand marks a significant step in establishing a unified identity for their pediatric services, separate from Primary Children’s Hospital.
Services:
Visual Design System
Completed at FutureBrand, NY
Team:
Daniel Andersson
Cristina Vasquez
Paula Saito
Margot Lubarsky
Emily Hartnett
Samantha Wolfe
Client:
Intermountain Children’s Health
Daniel Andersson
Cristina Vasquez
Paula Saito
Margot Lubarsky
Emily Hartnett
Samantha Wolfe
Client:
Inspired by the "Feelings Wheel" that the hospital uses to help young patients identify and understand their emotions, we created eight distinct characters representing common emotions children experience.
While most children’s hospitals rely on expected decorations and themes (like animals or jungles), we wanted to go beyond the conventional. Our goal was to create a fun, engaging visual system that is not only warm and welcoming but also feels aligned with the Intermountain Children’s Health brand. We focused on developing a system that maintains consistency and delivers a unique, memorable experience, avoiding clichés while still making the hospital environment feel approachable and comforting for children and their families.
We understand that visiting the hospital can be a frightening experience for many children, so our aim was to make their journey feel a little less intimidating by introducing characters they can relate to. By tapping into these familiar emotions, we hope to create an environment that eases anxiety and fosters a sense of comfort and understanding.
While most children’s hospitals rely on expected decorations and themes (like animals or jungles), we wanted to go beyond the conventional. Our goal was to create a fun, engaging visual system that is not only warm and welcoming but also feels aligned with the Intermountain Children’s Health brand. We focused on developing a system that maintains consistency and delivers a unique, memorable experience, avoiding clichés while still making the hospital environment feel approachable and comforting for children and their families.
We understand that visiting the hospital can be a frightening experience for many children, so our aim was to make their journey feel a little less intimidating by introducing characters they can relate to. By tapping into these familiar emotions, we hope to create an environment that eases anxiety and fosters a sense of comfort and understanding.
The system needed to be versatile enough to work across a wide age range, from newborns to teenagers—a significant challenge. However, we were able to create a comprehensive design system that adapts to the needs and contexts of these different audiences. For newborns, the system places a stronger emphasis on the characters we developed, using them to provide a comforting, relatable presence. For older audiences, including preteens and teens, we shifted towards more abstract patterns inspired by the characters' blobby shapes, offering a more sophisticated and engaging visual language that resonates with this age group while maintaining the warmth and welcoming nature of the overall system.
